Saks Fifth Avenue - OFF 5TH

 

Saks Fifth reinforces commitment to quality by engaging millennial women shoppers.

Goal

Saks Fifth aimed to increase brand awareness for OFF 5TH stores during the fall fashion season and promote a new in-store line by Who What Wear.

Solution

Heartbeat targeted an audience of 2,000 ambassadors who expressed interest in the brand during a survey to post pictures of themselves wearing cute fall fashion outfits on Instagram. The ambassadors had the incentive of being entered to win a $1,000 giveaway.

Results

Saks successfully promoted their new fall line and established a new level of engagement in a short period of time. Past efforts yielded a maximum of 400 contest entries over a month-long period. With Heartbeat, they were able to double the number of contest entries in just 3 days.

1.1M

Followers Reached

32x

Targeted Audience Reach

9.1%

Engagement Rate



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✨You can have anything you want in life as long as you dress for it. This Fall season, is all about style, fashion and fun!!💃🏼✨ #wwwfall30 #hbtwww#OFF5thfinds @saksOFF5th@WhoWhatWear