ONEHOPE

 

ONEHOPE boosts brand awareness and creates a connection with a millennial audience.

Challenge

ONEHOPE was looking to gain brand exposure among a Millennial audience. They aimed to drive awareness of their brand by promoting four different types of wine and the various causes they support.

Solution

ONEHOPE engaged Heartbeat to create a scalable, word-of-mouth endorsement from a selected group of Ambassadors. Heartbeat selected a group of Ambassadors who were wine connoisseurs and food bloggers that would openly share among their followers a wine brand that not only tastes great, but is a socially conscious business that donates to nonprofits.

Results

ONEHOPE saw a major lift in awareness and purchase intent for their wine products. The brand resonated with the Ambassadors as it gave them and their followers an opportunity to share personal stories that related to each of the causes that ONEHOPE supports. Overall, the campaign left a positive impression among our Ambassadors, their friends and their family.

6.1M

Total Reach

287%

Delivery on Reach Goal

6.1%

Engagement Rate

 
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ifesstyleroom

I was so excited to receive my @onehope California brut sparkling wine gold shimmer bottle and the fact that each of their products gives back to a different cause to support their mission to celebrate and serve the community.