MeUndies drives low-cost engagement through Ambassador content creation.
MeUndies wanted to increase awareness of International Women’s Day and broaden their efforts to remind audiences of the 20% wage gap that affects everyday women. They were looking for high-quality user-generated content that would drive immediate engagement results and could be repurposed.
Heartbeat engaged top-level, everyday Ambassadors in a fast burst campaign to drive awareness prior to International Women’s Day. Our Ambassadors all posted within 72 hours, each sharing their personal stories and wearing a “MeWe” t-shirt and MeUndies’ flagship underwear. Ambassadors highlighted the company’s commitment to donate 20% of sales on International Women’s Day to an equality-driven charity.
By communicating a message of female empowerment and goodwill among everyday women, MeUndies was successful in achieving high engagement of their efforts. The cost per engagement was extremely low, and thanks to Heartbeat’s full-service solution, the brand team was able to sit back while we made it happen.
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