Little Nut

 

Little Nut boosts brand awareness among parents.


Challenge

Little Nut aimed to drive overall awareness and engagement, produce content for repurposing, and increase site traffic to ultimately drive purchases of their product.

Solution

Heartbeat targeted a group of 300 Ambassadors to share photos of their children enjoying Little Nut squeeze packs. The Ambassadors shared personal stories and highlighted the nonprofit's mission to end malnutrition worldwide in order to create a deeper brand connection among the other parents in their circle.

Results

Heartbeat’s Ambassadors generated at least 3,542 clicks and over-delivered on our engagement goal by 479%, proving that our Parent Ambassadors’ have a highly active audience that are excited to discover new products and brands for their children.

104%

Delivery on Reach Goal

6.3%

Engagement Rate

527

Posts

 
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mostthingsmom

I love it because it has 3g of protein, no added sugar, non-GMO and nothing artificial. PLUS 100% of proceeds help @edesianutrition end malnutrition worldwide.