Lance

 

Lance Snacks boosts brand awareness among parents for back-to-school season.


Challenge

Lance Snacks aimed to drive overall awareness and engagement surrounding their sandwich crackers during Back-to-School season.

Solution

Heartbeat targeted a group of 1,000 Ambassadors to share photos of their children enjoying Lance sandwich crackers. The Ambassadors shared sentimental stories in connection to classic Lance Snacks to engage other parents, and highlighted the sandwich crackers as a wholesome lunch box staple for Back-to-School season.

Results

Heartbeat’s Ambassadors generated at least 10,640 clicks and over-delivered on our engagement goal by 327%, proving that our parent Ambassadors have a highly active audience that are excited to discover new products and brands for their children.

327%

Delivery on Engagement Goal

345%

Delivery on Reach Goal

10,640

Bio Link Clicks

 
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scillasticks

Xavier knows that working hard on homework, means you gotta snack hard too 😄 @lancesnacks peanut butter 🥜 are a favorite of ours and we like to take them everywhere with us.