Rogers & Cowan drives awareness and excitement around the newest John Travolta movie, Gotti.
Rogers and Cowan agency aimed to drive awareness and inspire ticket sales for the Gotti film through sharing wild postings and Venmo “payments” from the mobster, John Gotti himself. Heartbeat was tasked with “in-person activations” for this campaign.
Heartbeat targeted a group of 325 Ambassadors that love mobster movies to share their excitement around the film release through the wild postings. With posters all over the city and on Instagram, Heartbeat generated millions of impressions for Gotti.
Ambassadors posts were engaged with over 53k times and drove awareness around the launch of the movie. In a matter of only 13 days, Heartbeat activated over 300 Ambassadors to generate significant buzz from their target audience and their followers
Post in 13 days
Delivery on Engagement Goal
Spotted on the streets of SF🌈 I can’t wait to see the new #Gotti movie❤️ Anyone else love a good #mobmovie as much as I do? It starts June 15 and you had better believe I will be there‼️