BLNDN

 

Heartbeat Ambassadors Drive Conversions Through Authentic Engagement

Challenge
BLNDN sought to drive conversions on blondefriday.com, BLNDN’s Black Friday sale site.

Solution
Heartbeat quickly assembled a group of Ambassadors with high engagement rates to post with the product, driving followers to BLNDN’s Black Friday sale with a strong Call to Action in their caption. By identifying a group of Ambassadors who had blonde hair and were interested in the product, Heartbeat was able to deliver genuine reviews and introduce new potential customers to the BLNDN brand.

Results
The campaign saw consistent engagement above industry average, with an overall engagement rate of 6.2%. The well-crafted captions along with quality images led to a record-breaking site conversion rate of over 6% over Black Friday weekend, which is more than 4x the typical conversion rate of 1.5%.



6.56%

Conversion From Site

6.2%

Total Engagement Rate

254%

Delivery on Reach Goal

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brittnayykayy

I'm so excited my hair is super soft and healthy again. thank you @myblndn for helping me get my hair back on track!